An estimated 12.4 million people tuned in to watch stars Harry Styles, Lizzo and Bad Bunny perform at the Grammy Awards, along with a tribute to 50 years of rap history.
7 Febbraio 2023
That’s up from the pandemic-affected broadcasts of the last two years, the Nielsen company said on Monday. Live viewership was 8.8 million in 2021 and 8.9 million in 2022, according to AP.
While the Grammys bounced back, it didn’t reach the viewership levels of pre-COVID days. Music’s showcase night was seen by 18.7 million people in 2020.
Live television viewership has declined across-the-board over the past few years, with pro football one of the few events to buck the trend.
There was no immediate estimate of how viewing broke down between CBS and its sister streaming service, Paramount+, which also covered the awards. The number is likely to increase slightly when delayed viewing is counted later.
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